Crossing the Chasm
By :"Geoffrey A. Moore"
Published on 2002-08-20 by Harper Collins
Category :"Business & Economics"
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
Lenght : 256
Language : en
This Book was ranked 19 by Google Books for keyword the hard thing about hard things
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